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Land Rover White Background Images

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Land Rover is a motoring legend – an icon for enthusiasts from around the world, with its reputation of seeming invincibility and enduring style. From the outset the design appeared in 1948, the Land Rover name has become universally identified with all-wheel drive wheel drive cars.

The first Land Rover appeared in 1948 – a simple and ingenious inventive vehicle. Brothers Spencer and Maurice Wilks, its creators have developed an iconic vehicle that combined utilitarian simplicity with rugged, dependable quality. The earliest models have been designed to be serviced in the field and are available in a range of vehicles intended for four-wheel drive.

Headquarters: Whitley, Coventry
CEO: Ralf Speth (18 Feb 2010–)
Founder: Maurice Wilks
Founded: 1948
Parent organizations: Jaguar Land Rover, Tata Motors, Land Rover Holdings

Since the 1970s, the new Land Rovers have been subjected to increasing competition as manufacturers all over the world went off-road four-wheel drive arena. It belongs to various organizations, including British Leyland, British Aerospace and BMW. In 2000, Land Rover was sold by BMW to Ford, but recently was acquired by the Indian company Tata Motors.

Early Land Rovers are made of lightweight stainless alloy of aluminum and magnesium called Birmabright, which was used due to lack of post-war steel and aluminum oversupply of post-war aircraft. Birmabright resistance to rust helped them build a reputation as a strong, even in the toughest conditions. In fact, it is estimated that about 75% of all new Land Rover vehicles ever built are still in use.

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At the beginning of the choice of Land Rover color mainly to military surplus supplies of aircraft cockpit paint after the war – so early vehicles only came in various shades of light green.

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