Published on Aug 28, 2020

Aesthetic Colorful Background Images

License Info: Creative Commons 4.0 BY-NC

The Psychology of Color is primarily still within the realms of folk or commonsense psychology and has been widely associated with culture. The significance of color could well be related with particular cultures, emotions and situations although there are very few scientific experiments on color or a scientifically valid ‘color psychology’. The psychology of color studies the effects of colors on human feelings and behavior. It is usually believed that red makes people happy or fervent and yellow raises alertness, white is about purity and cleanliness, black evokes a sense of mystery, loss or anonymity.

Some of the earlier theories of color and its association with psychology could be traced back to Goethe who suggested that colors may have moral associations and tend to produce extreme emotional states such as blue produces tranquility and red creates aroused emotional states. Luscher, a Swiss psychologist suggested that individual personality traits could be associated with preferences for certain colors. However such tests have long been considered as unscientific and inaccurate and no general scientific consensus has been reached on the effects of colors on human emotions. Yet color theory and the supposed impact of colors have been widely recognized and applied in all facets of life from advertisements to interior designs.

Colors that are abundant in nature such as blue, green and brown have greater acceptability and blue being the color of the sky or perceived as color of water bodies seems to have a soothing protective effect and people associate blue with calm, tranquility and serenity. Green is the color of leaves and symbolizes new life, personal growth and change so is also a well accepted and positive color. Brown is a neutral color yet represents earthiness, depth and wholesomeness.


Natural colors are well accepted and universal simply because of their familiarity and this concept could well be used in colors for advertisements or products. Natural products should be sold in boxes or cans with natural colors or should represent the color of products. Thus lemon juice is best sold in a yellow or green colored container rather than a red one. In fact in case of advertisements and products, red cans are associated with cola as transparent bottles with blue labels are for mineral water and such already established consumer associations should be considered before launching products and advertisements.

A completely black can of any drink could be considered as mysterious, dangerous or even poisonous and sales may be affected even if the product inside is pretty harmless. In fact for fizzy drinks or coffee or cocoa, brown or a mixture of black and brown could be more suitable than only black as the color of the containers. For selling beer or soda, containers or cans of neutral colors like beige, light brown and faded golden would be more appropriate.

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