Published on May 29, 2019

Apple Background Images

License Info: Creative Commons 4.0 BY-NC

Apple Inc. is an American multinational technology company based in Cupertino, California, which develops, designs and markets consumer electronics, computer software and online services. It is considered one of the largest technologies along with Amazon, Google and Facebook.

The company’s hardware products include an iPhone smartphone, an iPad, a Mac, a portable iPod media player, an Apple Watch smartwatch, an Apple TV digital media player, a Apple AirPods wireless headset, and an intelligent HomePod speaker. Apple software includes MacOS and iOS operating systems, iTunes media player, Safari and iLife and iWork browsers, as well as professional applications such as Final Cut Pro, Logic Pro and Xcode.

Founded: 1 April 1976, Cupertino, California, United States
Headquarters: Cupertino, California, United States
Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
Notable Subsidiaries: Beats Electronics, Apple Store, FileMaker


Its online services include iTunes Store, iOS App Store, Mac App Store, Apple Music, Apple TV +, iMessage and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976 to develop and sell Wozniak’s Apple I personal computer, although Wayne sold his stake within 12 days. In January 1977, the company was founded as Apple Computer, Inc., and sales of its computers, including Apple II, grew rapidly. For several years, Jobs and Wozniak hired computer designers and created a production line. Apple went public in 1980 for instant financial success. Over the next several years, Apple delivered new computers with innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple’s marketing advertising was widely recognized by critics for their products. However, the high cost of its products and a limited library of applications led to problems, as well as to a power struggle between the leaders. In 1985, Wozniak left Apple in a friendly way and remained an honorary officer, while Jobs and others resigned to found NeXT.

As the PC market expanded and developed in the 1990s, Apple lost market share from the cheaper Microsoft Windows duopoly to Intel PC clusters. The Board of Directors appoints Chief Executive Officer Gill Amelio that charge 500-day for rebuilding a financially disadvantaged company — for replacing it due to layoffs, restructuring executive power, and focusing on the product. In 1997, he led Apple Apple to buy NeXT, deciding on the desperate strategy of the operating system and bringing Jobs back. Jobs quickly returned to leadership status, becoming CEO in 2000.

Apple quickly returned to profitability as part of the Think different campaign, after Apple regained its status, launching the iMac in 1998, opening the Apple retail network to expand its software portfolio. In January 2007, Jobs renamed Apple Inc. the focus of consumer electronics and released the iPhone with great critical acclaim and financial success. In August 2011, Jobs resigned as chief executive officer due to health complications, and Tim Cook became the new chief executive officer. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and income. The company’s annual income for the fiscal year 2018 is $265 billion. Apple is the world’s largest revenue-generating technology company and the world’s third largest mobile phone maker, after Samsung and Huawei.

In August 2018, Apple became the first public company in the United States, worth more than $1 trillion. The company has 123,000 full-time employees, and by 2018, 504 stores in 24 countries will be supported. It operates the iTunes Store, the largest music seller in the world. Since January 2018, more than 1.3 billion Apple products have been actively used around the world. The company also has a high level of brand loyalty and is considered the most valuable brand in the world.

However, Apple is seriously criticized for labor practices of its contractors, environmental and unethical business practices, including anti-competitive behavior, as well as the origin of the source materials.

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