Published on Nov 2, 2019

Brown Powerpoint Background Images

License Info: Creative Commons 4.0 BY-NC

Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty, is a natural, neutral color that is typically associated with the seasons of fall and winter.

The color brown is a warm color that stimulates the appetite. While it is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health.

Shades of brown when combined with green create a palette often used to convey concepts of recycling, earth-friendly, or all natural. Dark brown can be used in place of black and brings warmth to color palettes.


Brown is often generalized to nature and viewed as a solid. It is the color of the earth and soil. Different shades of brown may invoke different emotions or feelings in a person: a warmer brown may cause a person to feel warmth, protection, security, dependability, or resilience. However, a duller shades may invoke negative emotions such as isolation, sadness, and loneliness. When in a large stretch, brown can often seem like an endless desert and cause chronic negative emotions.

Brown has a tremendous part to play in the field of marketing and branding. Not only can it influence the customers’ perception of a brand, but it can also invoke certain feelings and emotions in customers. We usually associate Brown with the traits of dependability, reliability, and resilience. These qualities are desired in forming a consumer-seller relationship with a business and thus, numerous brands have opted to use this color in their logos. Companies that include the color brown in their logos include UPS, M&Ms, J&P Morgan, and Hershey’s.

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