Published on Oct 7, 2016

Lotto Shoes History and Company Profile

License Info: Creative Commons 4.0 BY-NC

Lotto is a popular shoes brand that offer shoes at reasonable prices. Lotto shoes are very lightweight and durable. Lottery shoes change their shape after some time, as well as more inexpensive material used in their shoes.

Born from the last part of the name of its founders, the brand Lotto is now synonymous in the sports world with it technological research and innovation in design. Accompanying double lozenge figure representing two partially overlapping playing fields is a clear sign of the company’s policy adopted at the beginning of football and tennis as well as an innate tendency to active sports.

Lotto logo was created in 1973. Since then, little changes has been done and only a small graphic changes thus ensuring the continuity of the brand image and maximum recognisability over the years. Tennis shoes signaled the beginning of production, followed by shoes models for basketball, volleyball, athletics and football. Sports clothing took the stage afterwards.


Lotto today distributes its products in more than 100 countries, through independent sports article stores, specialized in chain stores and large stores with specialized sports departments.

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